DO communicate in simple, plain English.

DO talk up to your constituents in positive, supportive language.

DO respect the diversity of your target audience.

DO facilitate response via phone, email, fax, postal mail and in person - every possible way that an individual or business may want to address you.

DO be courteous and respectful of everyone's wishes.

DO explain the reason for the notification.

DO try to help people with genuine concerns and issues.

Frequently Asked Questions

Q = Is direct mail my only option for RP1162 compliance?

A = No.  You can use billboards, radio, TV, print, email and countless other mediums.  The advantage of direct mail is the fact that we can assure you of 100% saturation contact, and we can provide legal proof of communication.

Q = Under RP1162, will I be required to communicate with each and every individual residing in my pipeline footprint?

A = Yes, and this includes all consumer households (head of household) and businesses.  Communication is mandatory in 2006, and must continue on an annual basis due to moves / changes in household & business status.

Q = How can I minimize my cost exposure of complying with RP1162?

A = Our recommendation is to keep your communication short, sweet and to the point.  You'll achieve better understanding among the recipients, and you'll reduce costs on the size and weight of your communication pieces.

Pipeline Direct offers a complete, simple mailer for $0.39 per unit - postage included.   It provides sufficient room to communicate your key points - without adding a lot of 'fluff'.  Remember, this is a legal and safety notification - not a sales promotion for your company. 

Q = What can I do to increase emergency response awareness?

A = Simple consumer items like refrigerator magnets are an ideal way to keep your contact numbers in front of the individuals in your pipeline footprint. Or, you can use lower-cost stickers and ask the recipients to stick them on their calendar or bulletin board. 

Q = Can I count on the government to ease the compliance requirements of RP1162 over time?

A = Given the nature of this legislation and the reason for its implementation, you can count on increased compliance needs as time goes on.  That is why we recommend taking the high road - full compliance, full database management, ongoing updates and interaction with the affected individuals - as early as possible.

DON'T minimize the importance or timeliness of RP1162.

DON'T put off action for tomorrow - this is a major effort that will take every single day to reach proper compliance.

DON'T sell at the same time you are notifying.

DON'T use inexpensive door-to-door flyers; you will not be able to prove compliance.

DON'T direct callers to a recorded message; they'll want to speak to a real person.

DON'T wait for a government warning before you comply.  The penalties could far outweigh any perceived advantages of delaying your compliance action.

DON'T mail First Class.  On compliance mailings such as this, there is no need to spend a lot of money on postage.  Use Standard Class (bulk) presort mail at the Carrier Route level.  You'll save money and achieve your goals in sufficient time.